Cultural and creative products are competitive only when they have regional characteristics
Recently, people who came to Chen's ancestral hall noticed that the room on the left side of the gate turned into a cultural and creative shop, Guangzhou Daily reported. A series of mosaic building blocks with Chen ancestral temple buildings and building components as design elements attracted people's attention. Next to it are all kinds of refrigerator stickers, notebooks, folders, small pendants, umbrellas... On the wooden cabinet at the back, there are handicrafts such as Guangcai, bone carving and wood carving, which are elaborately made.
Chenjiaci is located in Guangdong folk arts and Crafts Museum, one of the most abundant institutions for collecting folk arts and crafts in Lingnan area. The cultural and creative shop of Chenjiaci is characterized by folk crafts, especially the collection of traditional folk crafts in Guangdong, which has a strong competitiveness in the development of cultural and creative products.
The author believes that to "land" cultural and creative products, local characteristics should be reflected, so that they have not only significant regional characteristics, but also eye-catching visual effects, highlighting practicality and ornamental, so that the function of the products can be further improved.
Cultural and creative products have a wide range of uses, involving all aspects of daily life. They can be used as daily necessities, collectibles and gifts for guests. Statistics show that with the maturity of the cultural and creative market, the sales scale of cross-border cultural and creative products of museums on Alibaba platform in 2019 is 2.5 times larger than that in 2017.
At the same time, as a mobile landscape, cultural and creative products are the supplement and extension of local tourism resources, help the secondary consumption of scenic spots, and also an important part of getting rid of ticket economy and maintaining the sustainable development of scenic spots.
As a representative of local tourism image, cultural and creative products with different characteristics and creativity can bring strong visual impact to tourists, so as to effectively trigger the consumption impulse of tourists and make tourists feel worthy of owning from the heart.
Cultural and creative products must be eye-catching in shape, meet the needs of real life, and integrate into cultural characteristics. Therefore, the designer should not only have a deep understanding of the local traditional culture and folk customs, but also have innovative thinking to meet the public's preferences and practical needs in many ways, and create a cultural and creative product with local characteristics, innovative meaning, aesthetic interest and practical value, so as to make it a bright local business card.
To sum up, cultural and creative products should be generally accepted by the public and tourists. It is important to be good at catching the flash point in the local traditional culture, finding a practical entrance, and striving to achieve localization, rather than just being satisfied with having stalls and goods to sell.